As a small business owner you have your hands full, and trying to navigate through the basics of running a business is hard enough. But now you have to contend with understanding how to market your business in a whole new way – through social media.

Before you run screaming for the hills in fear of this sometimes unfamiliar way of marketing, take a moment to keep reading as we share three common questions small business owners have and how to overcome them.

According to Holly Berkley in an article about this subject, she shares five questions small business owners commonly ask her about how to market with social media.

Let’s take a look at some of these questions and explore the answers:

1.  How do I choose the right social media platform for my business?

This is probably the most common of these common questions! It’s understandable because there are so many to choose from and it is overwhelming trying to be everywhere at once. Berkley says, “Test a few of the social media sites that make the most sense for your business.” She goes on to give examples such as using Pinterest if you are a wedding cake or fashion designer, and LinkedIn if you’re a professional.

2.  Is having only <insert number here> of Facebook Fans/Twitter Followers, etc. a bad thing?

It’s easy to get frustrated about the lack of high numbers of likes or followers on your social media platforms, but keep in mind that this isn’t necessarily a bad thing. “It’s better to have a smaller number of extremely targeted followers/friends/fans who want to hear from your company, than thousands of people who will never respond, share your message or convert to a customer,” explains Berkley.

She also states that it’s never a good idea to buy followers or fans. The purpose of social media is to be social, and buying people defeats that purpose. Besides, you also run the risk of being penalized and losing your social media account (and all those fans and followers!).

3.  Do Facebook Ads really work?

According to Berkley – yes it does, and I have to agree! Facebook ads are a great way to target your audience by demographics, unlike Google Adwords which only lets you target by keywords. “For example, you could target people by age, location, interests, and even by what other Facebook pages they like.  I always recommend buying targeted Facebook ads – especially when you are just starting to grow your Facebook presence,” says Berkley.

I have found that using targeted Facebook ads, especially for a local market, can have a great results in boosting a new Facebook fan page for small businesses.  Running a targeted contest along with boosting posts can also really help build engagement with new fans quickly.

Overall, social media marketing doesn’t have to be overwhelming or frustrating. Like anything else, it takes time and a little effort to learn the ropes. If you’re truly unsure of what to do and how to do it, contact us.  We’re here to help.

Additional Reading:

Top 5 Questions Business Owners Ask Me About Marketing With Social Media

Should I Use Social Media If My Customers Don’t?

5 Mistakes Small Businesses Make Using Social Media