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The Manly Show – Reusing, Recycling, and Repurposing

While most of us spend a whole lot of our lives creating the content that drives folks to our various online efforts, few take the time to consider new ways to reuse and repurpose all of that awesome content.

Have no fear, content creators, because joining us for the June 26 episode of The Manly Show is the one and only Jason T. Wiser, host of the HOA/video podcast series “Get on Track, Stay on Track’”and master of repurposing content.

Wiser knows what he’s talking about, heading the digital strategy consulting firm Webination Station, which specializes in helping small businesses, churches, and various NPOs make the move from purely brick and mortar operations to building an online presence.

With a focus on digital assists (website, social media profiles, SEO, local business directories, email marketing, video, and podcasts), Wiser is also launching Repurpose.pro, a website dedicated to developing training modules for content creators – as well as the Virtual Assistants that will take advantage of various repurposing strategies.

Joining Wiser are The Manly Show regulars Mike Allton, Wade Harmon, Stephan Hovanian, and myself, Jeff Sieh.

On this episode, we delve into what repurposed content actually is, when you should do it, how to repurpose for various social media platforms, and how often you should do it, among other aspects of repurposing.

Here is a list of questions we discussed:

What is repurposing content? What does it actually mean? (2:10)
How often should we repurpose content? (3:21)
Once you do a Hangouts On Air, how do you repurpose it? (5:15)
On particular services (such as Google+), how often should you repurpose content? (11:55)
How much do you council a client to re-share their material? (18:55)
How do you repurpose content for a different audience, and is it worth […]

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    Beard Oil, Beard Buddy, And Me – An Adventure In Customer Service

Beard Oil, Beard Buddy, And Me – An Adventure In Customer Service

For those of you who watch my online shows, – The Manly Pinterest Tips Show and The Manly Show, you’ll know that I’ve been growing a beard for awhile now.  For those who are facially follicley challenged and have never had a long beard before (myself included), there are some products that are absolutely necessary to become acquainted with.  Namely beard oil.

Now I’m not talking about slapping some thick motor oil on your chin curtain and letting it drip down your face or a greasy looking mustache that looks like you went bobbing for french fries.  I’m talking about a product that helps you have softer, more manageable whiskers and that helps your beard hold its shape and smell nice at that same time.

I found a sample from a brand that I liked and fell in love with how it worked and smelled (the wife loved it too so that was a big plus).  I ordered a small bottle from an online company, and I even collected points for future orders.

After a couple of months, I ran out of the oil in the small bottle and decided to bite the bullet and order the bigger bottle.  The downslide to quality beard oil is that it is pricy, but I really liked the product so I thought it was a great investment. I say investment because as I mentioned before, the wife liked it.  End of story.

So the bottle arrived via UPS and I cracked it open for a night on the town and YIKES! This stuff smelled funky!  Not the pleasant, subtle, aroma that I was expecting but something like a small creature had crawled into the bottle and had given up the ghost–with […]

Image Is Everything – An Interview with Peg Fitzpatrick

We dared to take on the topic of graphics, visual marketing, and image creation on the May 29 episode of The Manly Show.

And who better to help take us through that labyrinth than the eternally effervescent and always informative Peg Fitzpatrick?

Peg is head of social strategy at Canva – an innovative, online graphic design tool enthusiastically touted by the company’s Chief Evangelist, Guy Kawasaki (our guest on the May 15th edition of The Manly Show).  Peg is an expert on using social media as a marketing platform. She is currently co-authoring a book with Kawasaki called The Art of Social Media.

Peg is also the director of marketing and social media manager for Kreussler Inc., and has contributed to two books, What the Plus! Google+ for the Rest of Us, and APE: Author, Publisher, Entrepreneur — How to Publish a Book.

She even has time to be the editor-in-chief for the site 12 Most, a community of influential writers and business leaders who offer perspectives and solutions on business, social media, and just about everything else under the sun.

Peg had to face a gauntlet of questions from Manly Show regulars Mike Allton, Wade Harman, and Stephan Hovnanian.

In this episode, we explored the importance of social media imaging, and focused on practical tips and strategies you can use in your own social media presentation to instantly improve how you come across (at least visually) to others online.

Here is a list of questions we discussed:

What exactly does the head of social strategy do at Canva? (2:40)
How many people are at Canva? Do you manage your own Canva team? (4:57)
For someone who has been using social media for a while, what is the next step? What are some baby […]

The Manly Show – A Guy’s Mind – With Guy Kawasaki

On May 15th, we enthusiastically welcomed brand evangelist Guy Kawasaki to the The Manly Show, and it isn’t a stretch to say he was as entertaining and informative as everyone expected.

In case you’ve been living under a rock or something, Kawasaki has had an incredibly long and fascinating career, working as an advisor to Motorola’s business unit of Google and as “chief evangelist” for Apple, among other things. Kawasaki is a published author, and is generally considered one of the most influential and engaging figures on the Internet. Kawasaki is currently the chief evangelist for Canva, an innovative online graphic design tool.

Peppering Kawasaki with questions are The Manly Show regulars Mike Allton, Wade Harman, Stephan Hovnanian, and Les Dossey.

We covered a lot of ground in this episode, devoting much of the time to finding a balance between work and family, whether or not Kawasaki’s family takes an interest in what does for a living, and the steps Kawasaki takes to protect the identities of his two young children.

We also discussed Kawasaki’s fondness for hockey and the importance of hobbies, whether or not to focus on followers over brands when posting to social media, and we learned more about Kawasaki’s new venture, Canva.

We even got an exclusive insight into what it takes to get Kawasaki to “circle” you on Google+, and we learned the three apps Kawasaki prizes above all others.

Here is a list of questions we discussed.

How do you balance work and family? (4:06)
How important is it to have a hobby? (19:14)
Has Guy Kawasaki taken time off during the day for hockey all his life?
If you were just starting out, what’s the one thing you would do to market and promote yourself? (22:15)
Do your […]

The Manly Show-The Rebranding Episode

May 1st saw the premier of my newly rebranded HOA show, The Manly Show, so what better time to take on the topic of rebranding?

Joining the fun for the inaugural The Manly Show were Mike Alton, Stephan Hovanian, and Wade Harman, with special guest Mia Voss.

Mia is a Denver-based business owner with plenty on her plate. In 2001, she started an architectural and development inspection business, TMC Services, which is still in existence. Years later, she spearheaded a strategy consulting business, The Mia Connect.

How she got from A to B is quite a story.

In 2010, Mia became involved with CRAVE, a national group that supports and promotes women-owned businesses in local communities. CRAVE lit a fire in her belly to serve her community, and The Mia Connect is her attempt at extending the CRAVE philosophy to connect all Denver business owners.

Mia hosts HOA shows The Mia Connect  and What’s Your Story?

In this first episode of The Manly Show, Mia and the rest of the gang help me tackle the rebranding concept, looking at what rebranding is, why you should do it, and when is the optimal time to actually go through with it.

We also touched on issues like how to “listen” to what is being said online about you and your brand. We also looked at a few large companies that have gotten the rebranding thing right, and some that have gotten it wrong.

Here is a list of questions we discussed:

What is rebranding? (4:08)
What are some brands that, like Old Spice, have successfully rebranded their images? (4:59)
(Question to Stephan Hovnanian) What was it like rebranding your own Google Hangout show? (5:46)
What about the brands that have taken things in a new direction? (7:32)
Were you […]

Pins Of The Day – May 2014 – Week One

Here are the “pins of the day” for the first week of May.  My Pins of the Day are on various subjects that I find on Pinterest that I curate and share across different social media platforms.

Monday’s Pin Of The Day is from +Pinterest  guru. +Peg Fitzpatrick

Pinterest is a great way to get your marketing message out to the world in a fun and unique way.  Pinterest’s pins also have the longest “shelf-life”compared to other social media networks.

Peg shares 12 ways to use Pinterest for marketing.  Here are a couple of my favorites.

1. Create boards with keywords in your title.
2.  Create vertical images to maximize your real estate. (Need help with images?  Try +Canva !)
3.  Embed pin on your blog (I do this every week with my Pins Of The Week from G+)
4.  Have a pinnable image on every post.
5.  Create collaborative boards.

Make sure you check out the entire article for all 12 tips!.http://bit.ly/1kGnFxY

 

 

05-06-14 – How to Launch a World Class Podcast

Tuesday’s Pin Of The Day comes from +Jason T. Wiser’s  On Track Tips Hangout On Air.  On today’s show he interviews podcasting expert +Kris Gilbertson.

If you’re wondering if podcasting is right for your small business, than this HOA episode is for you.

Here’s a couple of topics that were discussed:
• Who can use podcasting for their small business?
• When is the best time to start a podcast?
• Where can I find people to listen to my podcast?

Make sure to head over to the event page and watch this great show!http://bit.ly/1kU9as2

 

 

05-07-14 – How To Test & Refine Your Google+ Strategy

Wednesday’s Pin Of The Day comes from +Stephan Hovnanian  writing for +The Social Media Hat.

If you know Stephan, you know that he is all about strategy in all aspects of his business.  Today he shares some great tips on how to […]

Pins Of The Day – April 28 – May 2, 2014

Newest Pins of the day from April 28 – May 2 2014.  Includes curated content discussing  design, video, branding and Instagram.

4 Ways Visual Design can Improve Your Social Media Marketing

Monday’s Pin Of The Day is from +Zach Kitschke  writing for +Social Media Examiner with a great “pinnable” image created by +Canva

This article gives some great tips on why visual branding is so important.  As mentioned in the article, “A strong visual brand helps you connect with your community and effectively convey your brand’s personality.”

The article shares that you need to:

1.  Set your color palette.
2.  Determine Your Brand Fonts
3.  Use Photo Filters
4.  Design Consistent Templates.

If you want to see a great example of someone who is doing visual branding right here on Google+, make sure you check out +Rebekah Radice’s posts.  She always does an excellent job using all the above tips IMHO.

Check out the entire article here  http://bit.ly/S35cUs

 

04-29-14 – Adding A Edited Video To Instagram

Tuesday’s Pin Of The Day is from me because I can….(cue maniacal laughter…)

Adding a video that I edited on my desktop instead of my phone is something I’ve wanted to do for a long time.  There are some great apps to edit video on your phone, but I wanted to repurpose some video content that I had created for some Hangout trailers.

You can watch the +Instagram version of the Manly Show trailer here:  http://youtu.be/2hjBLZE_Axc

Here’s another funny little video that I edited and uploaded on my desktop as well:  http://youtu.be/p2aVLn5gZF8

Check out the entire tutorial here  http://bit.ly/1iCsAC2

 

 

04-30-14 – HOA Branding Tips

Wednesday’s Pin Of The Day is from my Manly Show colleague, the great +Mike Allton

In his article he gives some great tips on the how you can brand your HOA’s for maximum effect.

A couple of tips:
• Use a branded HOA banner photo
• Make a HOA teaser video that fits your brand.
• […]

How To Add An Edited Video To Instagram

I’ve loved the idea of Instagram videos and Vine but have been hesitant to use them.  Coming from a video editing background, I wanted the control that editing on my desktop computer gave me.  Some of the tools available on your phone can be pretty powerful, but I’ve wanted to repurpose sequences I’ve already created for YouTube.  Specifically, Google Hangouts On Air trailers that I could shorten for Instagram.

I decided on  Instagram since it does allow you 15 seconds of video compared to Vine’s 6 seconds.  You can chew up seconds really fast when you trying to put sequences together.

I found a really great tutorial on www.whoismatt.com. The settings for Adobe Premier worked perfectly.  Make sure to check out this article for all the details.

Below is the sequence I used to upload an edited video from Adobe Premier Pro CS6 to Instagram, the settings should be similar on other video editing systems.

1.  Create a new project in Premier.  Open Premier and click on New Video Project.  I always create a separate folder to collect all the different assets of a project in.  Video, sound, etc.

 

2.  Create a new sequence.  Select Digital SLR>1080P>DSLR 1080p. 30  DO NOT CLICK OK!

3.  Select the “Settings” tap at the top.  It should be the second one, and choose the following options.

– Editing Mode:DSLR

– Timebase:  29.97 Frames/Second

– Frame Size:  640 Horizontal 640 Vertical 1:1

– Pixel Aspect Ratio: Square Pixels (1.0)

– Fields:  No Fields (Progressive Scan)

– Display Frame 30:fps Drop-Frame Timecode

– Audio Sample Rate:  44100 Hz

– Display Format:  Audio Samples

– Video Previews: Width 640 Height 640

I went ahead and saved this a preset so I didn’t have to come in and enter the settings a second time.  If you think you’ll be […]

Pins Of The Day – April 2014 – Week Four

Here are the “pins of the day” for the fourth week of April. Highlighting a  different pin of the day from Pinterest and sharing it into various social media platforms.

04-21-14 – Should I Use A Social Media Profile Or Page?

Monday’s Pin Of The Day comes from my friend +Mike Allton  who tackles one of the most asked questions about social media.

Profile or Page?

Mike makes a great point that it’s not as cut and dried as some so-called “gurus” make it to be.  He gives a list of questions to help with the decision on branding your social media account as your business or as yourself.

Mike discusses topics like:
• Business Size
• Your Products or Services
• Time You Can Commit

Mike even gives insight on how he personally runs his profiles and pages.  Make sure your head to his website and check out the entire article.   http://bit.ly/QB06xs

 

04-22-14 – Google Plus Marketing: The Pull & Push

Tuesday’s Pin Of The Day comes from my friend +Wade Harman who writes a great article on how to craft your branding message on Google+

Some key points in the article:
•  The difference between Marketing and Branding
•  What is Push Marketing?
•  What is Pull Marketing?

This article is a must read if you are struggling with gaining traction on Google+.  You maybe “pushing” your message early and in the wrong direction.  Make sure to read his article for the full details here:  http://bit.ly/1fmgMyN
 

 
 
04-23-14 – 12 Most Powerhouse Habits of Social Media Pros

Wednesday’s Pin Of The Day is from +Becky Gaylord writing for +12 Most

She shares some of the habits the pros do when it comes to social media.

Here are a couple of my favorites:
•  Help – To me, Google+ is the most helpful social media platform there is.
•  Thank – This can work wonders.  Thank people who share your […]

Pins Of The Day – April 2014 – Week Three

These are the “pins of the day” for the third week of April, 2014.  The #PinOfTheDay hashtag is a great way to highlight important pins on various social networks and to see what others deem as “pin worthy” as well.  For me, I use it as a way to curate and share great articles and resources that I find helpful and interesting.

04-14-14 -5 Ways Pinterest Can Help Your Blog

Monday’s Pin Of The Day comes from the always awesome +Peg Fitzpatrick
Peg mentions in her article how +Pinterest can help drive significant traffic to your blog.  She gives 5 great tips on how Pinterest can help:

1.  Create a separate, pinnacle image.
+Canva just came out with some great new Pinterest templates. You can read my review of Canva here.

2.  Create a pin on Pinterest for each post.
Make sure to also use a call to action!  I’d also add to go back to older blog posts and create a optimized image for Pinterest to get some more traction on older articles.

3.  Share the link to the pin with a #PinOfTheDay hashtag.
I’ve found it also is a great way to curate and promote others content.

4.  Cross promote your pins!
Pin It For Later is really effective on Google Plus!

5.  Register your blog on Pinterest for Business for analytics.
This is well worth the time to set up.  The analytics feature is a must to see how your pins are doing on Pinterest.

Make sure to head over and read Peg’s entire article for even more tips and resources!   http://bit.ly/1ijxzH7

 

04-15-14 – Interview Tips for Podcast and Hangouts On-Air Hosts

Tuesday’s Pin Of The Day comes from the always insightful +Shannon Hernandez

Shannon gives some great advice to those wanting to take their podcasting or HOA interviewing skills to the next level.

1.  Do Your Show Preparation a Week […]