Here is a short 7 minute TED talk by a member of the YouTube team.
Here are three take aways from the video that I think are important for small businesses.
The video must get the attention of tastemakers.
The video must encourage participation.
The video must be unique and/or unexpected.
Now, it’s pretty hard for a small business to get the attention of someone like Jimmy Kimmel. But…are you getting the attention of your customers? Are you just slapping your commercial or ad on your website? Thinking more creatively on the videos you put on Facebook and other social media sites can go along way to engaging your customers and clients. You may not get 3 million views, but you can generate more milage with your online videos by thinking creatively.