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Image Is Everything – An Interview with Peg Fitzpatrick

We dared to take on the topic of graphics, visual marketing, and image creation on the May 29 episode of The Manly Show.

And who better to help take us through that labyrinth than the eternally effervescent and always informative Peg Fitzpatrick?

Peg is head of social strategy at Canva – an innovative, online graphic design tool enthusiastically touted by the company’s Chief Evangelist, Guy Kawasaki (our guest on the May 15th edition of The Manly Show).  Peg is an expert on using social media as a marketing platform. She is currently co-authoring a book with Kawasaki called The Art of Social Media.

Peg is also the director of marketing and social media manager for Kreussler Inc., and has contributed to two books, What the Plus! Google+ for the Rest of Us, and APE: Author, Publisher, Entrepreneur — How to Publish a Book.

She even has time to be the editor-in-chief for the site 12 Most, a community of influential writers and business leaders who offer perspectives and solutions on business, social media, and just about everything else under the sun.

Peg had to face a gauntlet of questions from Manly Show regulars Mike Allton, Wade Harman, and Stephan Hovnanian.

In this episode, we explored the importance of social media imaging, and focused on practical tips and strategies you can use in your own social media presentation to instantly improve how you come across (at least visually) to others online.

Here is a list of questions we discussed:

What exactly does the head of social strategy do at Canva? (2:40)
How many people are at Canva? Do you manage your own Canva team? (4:57)
For someone who has been using social media for a while, what is the next step? What are some baby […]

The Manly Show – A Guy’s Mind – With Guy Kawasaki

On May 15th, we enthusiastically welcomed brand evangelist Guy Kawasaki to the The Manly Show, and it isn’t a stretch to say he was as entertaining and informative as everyone expected.

In case you’ve been living under a rock or something, Kawasaki has had an incredibly long and fascinating career, working as an advisor to Motorola’s business unit of Google and as “chief evangelist” for Apple, among other things. Kawasaki is a published author, and is generally considered one of the most influential and engaging figures on the Internet. Kawasaki is currently the chief evangelist for Canva, an innovative online graphic design tool.

Peppering Kawasaki with questions are The Manly Show regulars Mike Allton, Wade Harman, Stephan Hovnanian, and Les Dossey.

We covered a lot of ground in this episode, devoting much of the time to finding a balance between work and family, whether or not Kawasaki’s family takes an interest in what does for a living, and the steps Kawasaki takes to protect the identities of his two young children.

We also discussed Kawasaki’s fondness for hockey and the importance of hobbies, whether or not to focus on followers over brands when posting to social media, and we learned more about Kawasaki’s new venture, Canva.

We even got an exclusive insight into what it takes to get Kawasaki to “circle” you on Google+, and we learned the three apps Kawasaki prizes above all others.

Here is a list of questions we discussed.

How do you balance work and family? (4:06)
How important is it to have a hobby? (19:14)
Has Guy Kawasaki taken time off during the day for hockey all his life?
If you were just starting out, what’s the one thing you would do to market and promote yourself? (22:15)
Do your […]

The Manly Show-The Rebranding Episode

May 1st saw the premier of my newly rebranded HOA show, The Manly Show, so what better time to take on the topic of rebranding?

Joining the fun for the inaugural The Manly Show were Mike Alton, Stephan Hovanian, and Wade Harman, with special guest Mia Voss.

Mia is a Denver-based business owner with plenty on her plate. In 2001, she started an architectural and development inspection business, TMC Services, which is still in existence. Years later, she spearheaded a strategy consulting business, The Mia Connect.

How she got from A to B is quite a story.

In 2010, Mia became involved with CRAVE, a national group that supports and promotes women-owned businesses in local communities. CRAVE lit a fire in her belly to serve her community, and The Mia Connect is her attempt at extending the CRAVE philosophy to connect all Denver business owners.

Mia hosts HOA shows The Mia Connect  and What’s Your Story?

In this first episode of The Manly Show, Mia and the rest of the gang help me tackle the rebranding concept, looking at what rebranding is, why you should do it, and when is the optimal time to actually go through with it.

We also touched on issues like how to “listen” to what is being said online about you and your brand. We also looked at a few large companies that have gotten the rebranding thing right, and some that have gotten it wrong.

Here is a list of questions we discussed:

What is rebranding? (4:08)
What are some brands that, like Old Spice, have successfully rebranded their images? (4:59)
(Question to Stephan Hovnanian) What was it like rebranding your own Google Hangout show? (5:46)
What about the brands that have taken things in a new direction? (7:32)
Were you […]

Pins Of The Day – May 2014 – Week One

Here are the “pins of the day” for the first week of May.  My Pins of the Day are on various subjects that I find on Pinterest that I curate and share across different social media platforms.

Monday’s Pin Of The Day is from +Pinterest  guru. +Peg Fitzpatrick

Pinterest is a great way to get your marketing message out to the world in a fun and unique way.  Pinterest’s pins also have the longest “shelf-life”compared to other social media networks.

Peg shares 12 ways to use Pinterest for marketing.  Here are a couple of my favorites.

1. Create boards with keywords in your title.
2.  Create vertical images to maximize your real estate. (Need help with images?  Try +Canva !)
3.  Embed pin on your blog (I do this every week with my Pins Of The Week from G+)
4.  Have a pinnable image on every post.
5.  Create collaborative boards.

Make sure you check out the entire article for all 12 tips!.http://bit.ly/1kGnFxY

 

 

05-06-14 – How to Launch a World Class Podcast

Tuesday’s Pin Of The Day comes from +Jason T. Wiser’s  On Track Tips Hangout On Air.  On today’s show he interviews podcasting expert +Kris Gilbertson.

If you’re wondering if podcasting is right for your small business, than this HOA episode is for you.

Here’s a couple of topics that were discussed:
• Who can use podcasting for their small business?
• When is the best time to start a podcast?
• Where can I find people to listen to my podcast?

Make sure to head over to the event page and watch this great show!http://bit.ly/1kU9as2

 

 

05-07-14 – How To Test & Refine Your Google+ Strategy

Wednesday’s Pin Of The Day comes from +Stephan Hovnanian  writing for +The Social Media Hat.

If you know Stephan, you know that he is all about strategy in all aspects of his business.  Today he shares some great tips on how to […]

Pins Of The Day – April 28 – May 2, 2014

Newest Pins of the day from April 28 – May 2 2014.  Includes curated content discussing  design, video, branding and Instagram.

4 Ways Visual Design can Improve Your Social Media Marketing

Monday’s Pin Of The Day is from +Zach Kitschke  writing for +Social Media Examiner with a great “pinnable” image created by +Canva

This article gives some great tips on why visual branding is so important.  As mentioned in the article, “A strong visual brand helps you connect with your community and effectively convey your brand’s personality.”

The article shares that you need to:

1.  Set your color palette.
2.  Determine Your Brand Fonts
3.  Use Photo Filters
4.  Design Consistent Templates.

If you want to see a great example of someone who is doing visual branding right here on Google+, make sure you check out +Rebekah Radice’s posts.  She always does an excellent job using all the above tips IMHO.

Check out the entire article here  http://bit.ly/S35cUs

 

04-29-14 – Adding A Edited Video To Instagram

Tuesday’s Pin Of The Day is from me because I can….(cue maniacal laughter…)

Adding a video that I edited on my desktop instead of my phone is something I’ve wanted to do for a long time.  There are some great apps to edit video on your phone, but I wanted to repurpose some video content that I had created for some Hangout trailers.

You can watch the +Instagram version of the Manly Show trailer here:  http://youtu.be/2hjBLZE_Axc

Here’s another funny little video that I edited and uploaded on my desktop as well:  http://youtu.be/p2aVLn5gZF8

Check out the entire tutorial here  http://bit.ly/1iCsAC2

 

 

04-30-14 – HOA Branding Tips

Wednesday’s Pin Of The Day is from my Manly Show colleague, the great +Mike Allton

In his article he gives some great tips on the how you can brand your HOA’s for maximum effect.

A couple of tips:
• Use a branded HOA banner photo
• Make a HOA teaser video that fits your brand.
• […]

Become The Biggest Reuser

Repurposing is what turned a failed product at 3M into one of its biggest successes.

You may know the story:  3M developed a not-so-sticky adhesive for use on bulletin boards, a product idea that really never sold well.  Arthur Fry, a 3M chemist, didn’t give up on the glue that was used, and kept trying it for other uses.  One Sunday, Fry was singing in his church choir and dropped the bookmark from his hymnal.  He realized that his failed adhesive could be used to keep little notes and bookmarks in their place.  Instead of sticking the adhesive to a bulletin board, they could put it on a piece of paper and stick it anywhere.
With this great idea for repurposing, the legendary Post-It Note was born.
As business owners, content creators, producers, and creatives I believe it’s going to be more and more important to figure out how to repurpose each piece of content we create.

The days of creating a killer video or a piece of content that will be shared over and over are gone.  If they do happen, it’s going to be few and far between because the shelf  life for content is growing smaller and smaller.  For small businesses to survive, they must brainstorm and learn the best way to reuse each piece of content.

For example, take this trailer I created for The Manly Pinterest Tips Show.  When I first released it, people were blown away;  they re-shared it even if they weren’t interested in Pinterest.  However, since I first released it, engagement has dropped off and comments have dried up.

A few years ago, that trailer would probably have been good for a whole season of an Internet show.  But with all the great content coming out today, it’s […]

The Death Of Captain Underpants

Just like that, Captain Underpants is dead, never to be see again. And yes, I was Captain Underpants.

Let me explain.  I used wake up in the morning, stretch, and head off to start the coffee.  Once my bloodstream was sufficiently caffeinated, I’d sit at the kitchen table and do work on my laptop.

When my kids eventually woke up, they really thought it was funny to see Dad sitting at the table with his boxers and T-shirt working on the computer.  Hence the moniker, Captain Underpants.

So why is Captain Underpants dead?  What has changed?  Well, Google Hangouts is what happened.

For those of you who don’t know, Google Hangouts is an instant messaging and video chat platform which includes both desktop and mobile versions.  All of that is great, but the real killer is the video conference capabilities.

Gone are the days where I can sit at the table and work without a care for what I look like.  Gone are the days where a morning shower isn’t necessary, and a baseball cap is part of my uniform.  Captain Underpants is truly dead.  Now, in any given moment, a client may request a video chat to ask for help with a problem.  Or I may be watching a Google Hangout On Air (more on that in a minute), and the host may ask that I leave the audience and be part of the show. It truly has changed the way that I work.

Not that I’m complaining.  Ever since I’ve started using Google Hangouts, my networking has gone through the roof.  If you have never been involved in a Hangout before, it’s hard to describe how much a face-to-face video call can tell you about another person.  I’ve […]