Social Media

The Manly Show – Reusing, Recycling, and Repurposing

While most of us spend a whole lot of our lives creating the content that drives folks to our various online efforts, few take the time to consider new ways to reuse and repurpose all of that awesome content.

Have no fear, content creators, because joining us for the June 26 episode of The Manly Show is the one and only Jason T. Wiser, host of the HOA/video podcast series “Get on Track, Stay on Track’”and master of repurposing content.

Wiser knows what he’s talking about, heading the digital strategy consulting firm Webination Station, which specializes in helping small businesses, churches, and various NPOs make the move from purely brick and mortar operations to building an online presence.

With a focus on digital assists (website, social media profiles, SEO, local business directories, email marketing, video, and podcasts), Wiser is also launching Repurpose.pro, a website dedicated to developing training modules for content creators – as well as the Virtual Assistants that will take advantage of various repurposing strategies.

Joining Wiser are The Manly Show regulars Mike Allton, Wade Harmon, Stephan Hovanian, and myself, Jeff Sieh.

On this episode, we delve into what repurposed content actually is, when you should do it, how to repurpose for various social media platforms, and how often you should do it, among other aspects of repurposing.

Here is a list of questions we discussed:

What is repurposing content? What does it actually mean? (2:10)
How often should we repurpose content? (3:21)
Once you do a Hangouts On Air, how do you repurpose it? (5:15)
On particular services (such as Google+), how often should you repurpose content? (11:55)
How much do you council a client to re-share their material? (18:55)
How do you repurpose content for a different audience, and is it worth […]

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    Beard Oil, Beard Buddy, And Me – An Adventure In Customer Service

Beard Oil, Beard Buddy, And Me – An Adventure In Customer Service

For those of you who watch my online shows, – The Manly Pinterest Tips Show and The Manly Show, you’ll know that I’ve been growing a beard for awhile now.  For those who are facially follicley challenged and have never had a long beard before (myself included), there are some products that are absolutely necessary to become acquainted with.  Namely beard oil.

Now I’m not talking about slapping some thick motor oil on your chin curtain and letting it drip down your face or a greasy looking mustache that looks like you went bobbing for french fries.  I’m talking about a product that helps you have softer, more manageable whiskers and that helps your beard hold its shape and smell nice at that same time.

I found a sample from a brand that I liked and fell in love with how it worked and smelled (the wife loved it too so that was a big plus).  I ordered a small bottle from an online company, and I even collected points for future orders.

After a couple of months, I ran out of the oil in the small bottle and decided to bite the bullet and order the bigger bottle.  The downslide to quality beard oil is that it is pricy, but I really liked the product so I thought it was a great investment. I say investment because as I mentioned before, the wife liked it.  End of story.

So the bottle arrived via UPS and I cracked it open for a night on the town and YIKES! This stuff smelled funky!  Not the pleasant, subtle, aroma that I was expecting but something like a small creature had crawled into the bottle and had given up the ghost–with […]

Pins Of The Day – May 2014 – Week One

Here are the “pins of the day” for the first week of May.  My Pins of the Day are on various subjects that I find on Pinterest that I curate and share across different social media platforms.

Monday’s Pin Of The Day is from +Pinterest  guru. +Peg Fitzpatrick

Pinterest is a great way to get your marketing message out to the world in a fun and unique way.  Pinterest’s pins also have the longest “shelf-life”compared to other social media networks.

Peg shares 12 ways to use Pinterest for marketing.  Here are a couple of my favorites.

1. Create boards with keywords in your title.
2.  Create vertical images to maximize your real estate. (Need help with images?  Try +Canva !)
3.  Embed pin on your blog (I do this every week with my Pins Of The Week from G+)
4.  Have a pinnable image on every post.
5.  Create collaborative boards.

Make sure you check out the entire article for all 12 tips!.http://bit.ly/1kGnFxY

 

 

05-06-14 – How to Launch a World Class Podcast

Tuesday’s Pin Of The Day comes from +Jason T. Wiser’s  On Track Tips Hangout On Air.  On today’s show he interviews podcasting expert +Kris Gilbertson.

If you’re wondering if podcasting is right for your small business, than this HOA episode is for you.

Here’s a couple of topics that were discussed:
• Who can use podcasting for their small business?
• When is the best time to start a podcast?
• Where can I find people to listen to my podcast?

Make sure to head over to the event page and watch this great show!http://bit.ly/1kU9as2

 

 

05-07-14 – How To Test & Refine Your Google+ Strategy

Wednesday’s Pin Of The Day comes from +Stephan Hovnanian  writing for +The Social Media Hat.

If you know Stephan, you know that he is all about strategy in all aspects of his business.  Today he shares some great tips on how to […]

How To Add An Edited Video To Instagram

I’ve loved the idea of Instagram videos and Vine but have been hesitant to use them.  Coming from a video editing background, I wanted the control that editing on my desktop computer gave me.  Some of the tools available on your phone can be pretty powerful, but I’ve wanted to repurpose sequences I’ve already created for YouTube.  Specifically, Google Hangouts On Air trailers that I could shorten for Instagram.

I decided on  Instagram since it does allow you 15 seconds of video compared to Vine’s 6 seconds.  You can chew up seconds really fast when you trying to put sequences together.

I found a really great tutorial on www.whoismatt.com. The settings for Adobe Premier worked perfectly.  Make sure to check out this article for all the details.

Below is the sequence I used to upload an edited video from Adobe Premier Pro CS6 to Instagram, the settings should be similar on other video editing systems.

1.  Create a new project in Premier.  Open Premier and click on New Video Project.  I always create a separate folder to collect all the different assets of a project in.  Video, sound, etc.

 

2.  Create a new sequence.  Select Digital SLR>1080P>DSLR 1080p. 30  DO NOT CLICK OK!

3.  Select the “Settings” tap at the top.  It should be the second one, and choose the following options.

– Editing Mode:DSLR

– Timebase:  29.97 Frames/Second

– Frame Size:  640 Horizontal 640 Vertical 1:1

– Pixel Aspect Ratio: Square Pixels (1.0)

– Fields:  No Fields (Progressive Scan)

– Display Frame 30:fps Drop-Frame Timecode

– Audio Sample Rate:  44100 Hz

– Display Format:  Audio Samples

– Video Previews: Width 640 Height 640

I went ahead and saved this a preset so I didn’t have to come in and enter the settings a second time.  If you think you’ll be […]

Pins Of The Day – April 2014 – Week Three

These are the “pins of the day” for the third week of April, 2014.  The #PinOfTheDay hashtag is a great way to highlight important pins on various social networks and to see what others deem as “pin worthy” as well.  For me, I use it as a way to curate and share great articles and resources that I find helpful and interesting.

04-14-14 -5 Ways Pinterest Can Help Your Blog

Monday’s Pin Of The Day comes from the always awesome +Peg Fitzpatrick
Peg mentions in her article how +Pinterest can help drive significant traffic to your blog.  She gives 5 great tips on how Pinterest can help:

1.  Create a separate, pinnacle image.
+Canva just came out with some great new Pinterest templates. You can read my review of Canva here.

2.  Create a pin on Pinterest for each post.
Make sure to also use a call to action!  I’d also add to go back to older blog posts and create a optimized image for Pinterest to get some more traction on older articles.

3.  Share the link to the pin with a #PinOfTheDay hashtag.
I’ve found it also is a great way to curate and promote others content.

4.  Cross promote your pins!
Pin It For Later is really effective on Google Plus!

5.  Register your blog on Pinterest for Business for analytics.
This is well worth the time to set up.  The analytics feature is a must to see how your pins are doing on Pinterest.

Make sure to head over and read Peg’s entire article for even more tips and resources!   http://bit.ly/1ijxzH7

 

04-15-14 – Interview Tips for Podcast and Hangouts On-Air Hosts

Tuesday’s Pin Of The Day comes from the always insightful +Shannon Hernandez

Shannon gives some great advice to those wanting to take their podcasting or HOA interviewing skills to the next level.

1.  Do Your Show Preparation a Week […]

Pins Of The Day – April 2014 – Week Two – Manly Tips

Here are the pins of the day for the second week of April 2014.  For this week I chose pins that  I believed men would find interesting.  Pinterest is viewed for a platform that is mostly for women.  They do outnumber the men, but  there are tons of interesting boards that men would find interesting.  Here are some great “Manly” pins that I found:

04-07-14 – 34 Things You Can Cook On A Campfire

Monday’s Pin Of The Day comes from +BuzzFeed Community

It’s getting warmer here in Texas and some great camping weekends are starting to shape up.

One of the things we look forward most when we camp is cooking over an open fire.  Here is a great roundup of camping recipes that you’ll love to try!
 

04-08-14 – WD-40 Survival Guide

Tuesday”s Pin Of The Day comes from WD-40. Every man should have a can in his garage.

Did you know you could remove paint with WD-40?

My uncle actually sprays it on his elbow because he says it helps with his arthritis. Of course, he’s well lubricated most days anyway if you get my meaning…

What are some strange uses you’ve seen with WD-40?
 

 

04-09-14 – What Every Man Ought To Know About Focus

Wednesday’s Manly Pin Of The Day comes from +Art of Manliness

Great article on improving your focus.  Some benefits of learning to manage your attention are:

•  Improves relationships
•  Boosts resilience
•  Increases happiness
•  Increases creativity
•  Deepens our wisdom
•  Improves our critical thinking
•  Gives us more flourishing and enjoyable life
 

 

 04-10-14 – Altoids Tin Survival Kit

Thursday’s edition of the Manly #PinOfTheDay

This Pin Of The Day comes from one of my favorite +Pinterest  boards simply titled Zombie Survival.

Here is everything you need to know to create your own survival kit just using a empty Altoids tin.

 

 
04-11-14 -Manly Pinterest Tip #1 – Secret Boards For Your Daughter

This the Pin that […]

You Can With Canva!

Does trying to find images for your blog or website make you shudder? Do you throw up your hands in frustration when you realize the learning curve for Photoshop? Do you really want to start using Pinterest but worry about creating great images?  If you answered yes to any these  questions, then Canva may be the tool for you.

Canva is an online tool to help you create beautiful graphics for blog graphics, presentations, Facebook covers, flyers, posters, invitations, and just announced….Pinterest!

That’s right, Canva now has templates specifically to create Pinterest pins at the optimal size for engagement, 735 X 1102.  Before, when using Canva, you had to use the blog graphic template of 800 X 1200.  Now they have prebuilt post ideas to help you craft announcements, tips, recipes, collages, quotes and  much more.

So why would you want to use Canva in the first place?  For me it comes down to two things:  Speed and ease of use.

The ability to have templates to start an idea off is a huge time saver.  Canva includes hundreds of free graphics, photos, fonts, and layouts to choose from that really does allow for endless possibilities.  This video gives a great introduction in using Canva

The biggest benefit and probably the biggest drawback as well, is that Canva is entirely online.  When an account is created, the creation process happens completely via your browser.  Canva revolves around the simple drag and drop.  The biggest thing I had to get used to was actually how simple it was!  I was used to having grids and layers to fool with like in Photoshop.  Once I embraced and learned the ins and out the Canva interface, the creation process became much faster.

As […]

Pins Of The Day – April 2014 – Week One

Here are the pins of the day for the first week of April, 2014

03-31-14 – Find Your Ideal Client & Get Them To Buy

Monday’s’s Pin Of The Day comes from Jason T. Wiser’s On Track Tips Hangout On Air.  On today’s show he interviews Andrea Vahl

This interview was full of great tips on finding out who is your ideal client, where to find them, and how to convert them.

Here’s a couple of topics that were discussed:
•What can you do to get immediate customers?
•Why it’s sometimes important to go “offline”.
•Why it’s important to help the client first.

 

Pin Of The Day – 04-01-14 – April Fools’ Day

This is a prank I’d love to try, but I really don’t want to have to sleep on the couch for the rest of the year.  Braver men than me will have to try.

 

 
Pin Of The Day – 04-02-14 – Better Images for Pinterest = Big Google Payoff
 
Wednesday’s Pin Of The Day comes from Cynthia Sanchez  from Oh So Pinteresting Podcast.  This episode includes a great interview with Vernon Ross on the importance of creating great images.

Cynthia’s podcast is a must listen for anyone who is interested in using Pinterest to it’s greatest potential.  She’s also active on Google+ so make sure she’s in your circles.

Here’s a couple of topics that were discussed in this episode:
•How to link Google Plus to Pinterest
•Creating pinnable images with free tools.
•How Pinterest is changing web design.

 

 
Pin Of The Day – 04-03-14 – Why Ignoring Pinterest Group Boards Is A Costly Mistake

Thursday’s Pin Of The Day comes from Anna Bennett writing for Viraltag

Anna shares that one of the fastest ways to get more content and build followers is to join and create group boards on Pinterest.

Reasons to use group boards:
• Increases your number of followers immediately.
• It brings people together creating a sense of community.
• Helps your […]

Pins Of The Day – March 2014 Week Four – Blogging

Last month I started posting a #PinOfTheDay Pinterest pin over on Google+ on the advice of Peg Fitzpatrick.

It’s a great way to share daily content on both Google+ and Pinterest.  Since both Google+ and Pinterest really shine with showing large images, the two platforms work really well together.

Here’s the weekly wrap up of all the pins I shared as #PinOfTheDay this week.  Enjoy! (more…)

Using Pinterest More Effectively with Chef Dennis Littley

A power-packed line up, consisting of Les Dossey, Wade Harman, Stephan Hovnanian, Mike Allton, and myself sat down in January with Chef Dennis Littley for my Google+ HOA show, Manly Pinterest Tips, to discuss the ins-and-outs of Pinterest and how it can help food bloggers and other folks interested in social media.

Littley fell in love with cooking at a young age, and now you can read about his many gastronomic adventures at his appropriately named blog A Culinary Journey with Chef Dennis at AskChefDennis.com.

Chef Dennis started blogging in 2009, with the intention of helping his culinary students. He quickly found out, though, that his ‘Real Food for Real People’ mantra struck a cord with people all around the world.

Since then, Chef Dennis has embraced social media, particularly Google+ and Pinterest, hosting shows like Good Day Google Plus and The Bloggers Guide to Using Google+ Effectively, as well as a appearing on several of his colleagues’ shows, including mine.

In this episode of Manly Pinterest Tips, I discussed with Chef Dennis and the rest of the panel the many uses of Pinterest, especially for food bloggers.  We went over how to drive traffic to your site using Pinterest, how to get photos of food dishes to look as good as they taste, and why it is a good idea to post vertical photos on Pinterest.

We also touched on some changes coming to Pinterest, including rich pins and the new related pins feature.

Here is a list of questions we discussed:

What do you use Pinterest for? How do you use it in your food blogging? (1:41)
Where does Pinterest rate in driving traffic? (2:24)
Do you take all the pictures of your food dishes? Are there tricks to making it […]