Website Marketing

How To Add An Edited Video To Instagram

I’ve loved the idea of Instagram videos and Vine but have been hesitant to use them.  Coming from a video editing background, I wanted the control that editing on my desktop computer gave me.  Some of the tools available on your phone can be pretty powerful, but I’ve wanted to repurpose sequences I’ve already created for YouTube.  Specifically, Google Hangouts On Air trailers that I could shorten for Instagram.

I decided on  Instagram since it does allow you 15 seconds of video compared to Vine’s 6 seconds.  You can chew up seconds really fast when you trying to put sequences together.

I found a really great tutorial on www.whoismatt.com. The settings for Adobe Premier worked perfectly.  Make sure to check out this article for all the details.

Below is the sequence I used to upload an edited video from Adobe Premier Pro CS6 to Instagram, the settings should be similar on other video editing systems.

1.  Create a new project in Premier.  Open Premier and click on New Video Project.  I always create a separate folder to collect all the different assets of a project in.  Video, sound, etc.

 

2.  Create a new sequence.  Select Digital SLR>1080P>DSLR 1080p. 30  DO NOT CLICK OK!

3.  Select the “Settings” tap at the top.  It should be the second one, and choose the following options.

– Editing Mode:DSLR

– Timebase:  29.97 Frames/Second

– Frame Size:  640 Horizontal 640 Vertical 1:1

– Pixel Aspect Ratio: Square Pixels (1.0)

– Fields:  No Fields (Progressive Scan)

– Display Frame 30:fps Drop-Frame Timecode

– Audio Sample Rate:  44100 Hz

– Display Format:  Audio Samples

– Video Previews: Width 640 Height 640

I went ahead and saved this a preset so I didn’t have to come in and enter the settings a second time.  If you think you’ll be […]

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    Email Marketing with Stephan Hovnanian and Wade Harman [VIDEO]

Email Marketing with Stephan Hovnanian and Wade Harman [VIDEO]

Stephan Hovnanian and I were on Wade Harman’s Google+ HOA show, Relationship Marketing, where the three of us discussed the importance of being trustworthy and creating personal relationships with your email subscriber base.

Wade, who now blogs at wadeharman.com, has a very interesting work history. Before he became a blogger, social media marketer and HOA show host, Wade was a coal miner in Southwestern Virginia, where he worked six days a week deep underground using a machine called a ‘scoop’.

A few years ago, he was injured on the job, and needed a find a new source of income. The rest, they say, is history.

In our time together, Stephan, Wade, and I went over how we manage our email lists, how we engage and build relationships with those who opt-in, where to locate opt-ins among your content, and how to grow and maintain your list.

Here’s a list of questions we discussed:

Why should you try to have a personal relationship with people who opt-in to your email list? (4:15)
How do you set up your blog for emails? What kind of opt-in techniques work best? (9:10)
Why did Stephan decide to put his email opt-in below his posts? (10:53)
What types of people respond to the free offers we use to get them to join our email lists? Are they responsive later? (13:06)
Why should you have a dedicated landing page for email subscriptions? (15:42)
Are exclusive offers useful to drive signups? (17:03)
Do you purge your email list? (19:35).
What’s the secret to growing email lists? (19:57)
Once you get people to opt-in to your email list, how do you build trust with them in your messages to them? (20:38)
What are some writing tips to help build relationships? (25:17)
Do you change your headline every […]

The Death Of Captain Underpants

Just like that, Captain Underpants is dead, never to be see again. And yes, I was Captain Underpants.

Let me explain.  I used wake up in the morning, stretch, and head off to start the coffee.  Once my bloodstream was sufficiently caffeinated, I’d sit at the kitchen table and do work on my laptop.

When my kids eventually woke up, they really thought it was funny to see Dad sitting at the table with his boxers and T-shirt working on the computer.  Hence the moniker, Captain Underpants.

So why is Captain Underpants dead?  What has changed?  Well, Google Hangouts is what happened.

For those of you who don’t know, Google Hangouts is an instant messaging and video chat platform which includes both desktop and mobile versions.  All of that is great, but the real killer is the video conference capabilities.

Gone are the days where I can sit at the table and work without a care for what I look like.  Gone are the days where a morning shower isn’t necessary, and a baseball cap is part of my uniform.  Captain Underpants is truly dead.  Now, in any given moment, a client may request a video chat to ask for help with a problem.  Or I may be watching a Google Hangout On Air (more on that in a minute), and the host may ask that I leave the audience and be part of the show. It truly has changed the way that I work.

Not that I’m complaining.  Ever since I’ve started using Google Hangouts, my networking has gone through the roof.  If you have never been involved in a Hangout before, it’s hard to describe how much a face-to-face video call can tell you about another person.  I’ve […]

Everlasting Green Gobstopper of Google Plus

Do you remember the Everlasting Gobstopper?  Not the ones currently in the candy store, but the ones in the book, Willy Wonka and the Chocolate Factory, and the 1971 film of the same name.  If not, let me refresh your memory.  According to Wikipedia, “The fictional Everlasting Gobstopper is a candy that not only can never be finished, but never even gets smaller. It is implied that they may also be indestructible. Wonka explained that they were ‘for children with very little pocket money.'”

So what does this have to do with a blog post or Google Plus?  Well, just like the Everlasting Gobstopper, certain types of blog posts can last forever, if not, at least for a very long time.

These types of posts are called Evergreen Posts. The reason for this title is that they are forever green, forever fresh.  These types of posts stand the test of time, year after year.  They may need some tweaks to help them freshen up, but mostly they are everlasting.

A good example of an evergreen post is a health and wellness website that has a post about weight loss tips.  People want to lose weight in January as well as July, so this would be considered an evergreen post.  Readers of a health and wellness website would most likely always be interested in weight loss tips.

Here are some other types of evergreen posts:

“How To” tutorials:  If you have techniques and specialized tutorials that will stand the test of time, these can be great sources of evergreen content.

Lists of Resources:  A list for beginners on the subject matter you’re blogging about can also be very effective.  My “Circle Starter Pack Post”  has been a great resource for people just getting […]

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    Increasing A Blog Post’s Traffic With Pinterest and PinWoot

Increasing A Blog Post’s Traffic With Pinterest and PinWoot

If you’re not using Pinterest to help with getting your blog more exposure, stop what you’re doing and go set up an account now!  It’s no exaggeration that Pinterest can easily be your number one source of traffic.  Power Pinner, Peg Fitzpatrick has said, “Pinterest pins have the longest shelf life of all social media platforms.”

So, how can Pinterest increase traffic to your blog?  Well, after you’ve pinned an image from your blog and have made sure that it’s linking back to your site correctly, it’s time to use a great tool called PinWoot.

A big hat tip to Wade Harman of www.bloggersmakemoney.com.  He was the first one to bring this tool, PinWoot, to my attention.

This tool literally has doubled the traffic to my blog posts, my follower count on Pinterest has shot up, and I’ve received a ton of likes and reshares as well.
Getting started on PinWoot
1.  Go create a free account at www.pinwoot.com.  It’s as easy as registering and verifying your email.  You can also login via Facebook, but I never recommend doing that.  I like to be in control of my account, not a 3rd party.

2.  Connect Your Pinterest Account.

3.  Fill Out Your Profile.  You can pick up to five interests and also write a short bio about yourself.

4.  Get Seeds.  By following people, liking and repining others content you receive “seeds”, PinWoot’s form of money.  By doing this, you raise enough seeds to purchase people to follow you or repin your images.
How I Doubled Traffic To My Blog Posts Over A Weekend
When I first tested this out I used two of my previous blog posts.  Don’t Tweet….Blog! and 4 Business Tips I Learned From Duck Dynasty.  I had previously posted these […]

5 Reasons Google+ is Important for Small Business

The nature of social media changes constantly and one platform is moving quickly through the ranks to become a dominant force. Although Google+ launched in mid-2011, not too many people paid much attention to it at first. But now, Google+ is starting to be heard. With its connection to the world’s number one search engine, having a Google+ page for your business is a must.

Why is it so important to have a presence on Google+?

Here are 5 reasons why:

Your Google+ page has a high priority in Google searches.
Your page improves the optimization of your website by building internal links. (i.e. links to your blog posts.)
You can sort your friends from family, clients from prospects and much more when you use the circles feature. This allows you to post to a targeted audience for marketing and social media purposes.
You’ll see Google+ businesses near you listed in personalized search results, which means your business is also listed on other Google+ users search results.
You can use the apps within Google+ to track and analyze where and who you’re reaching for better marketing and social networking.

There are plenty more reasons to use Google+, but these are the top five because of their impact on your business and social marketing. Right now, more than three-quarters of the top 100 global brands have active Google+ pages. In the past year alone they have witnessed an astounding amount of growth, with more than 23 million listed followers.

By having a Google+ page, not only does your website appear in search results, it comes with the addition of a visual icon and right hand posting. You’re also able to better communicate with your followers; a huge advantage in the social media world. If […]

Why Content is King

The goal of nearly every website owner is to make sure their site always remains relevant. In the past, that meant using search engine optimization to feed the search engines so the website gained the highest rankings possible to gain more traffic.

But in the process, quality lost out to quantity – nearly rendering the content useless, trivial, and just plain bad. Websites were stuffed needlessly with keywords and phrases within the content to optimize the page for search engines, forgetting about the reader. You know – the person you’re supposed to be informing, engaging, or educating so they become a potential customer?

That’s not to say SEO is a bad thing because when used properly, it enhances the content and does lead traffic to your site. But when used incorrectly, it creates irrelevant content which doesn’t make much sense to the average reader who is looking for answers to questions and solutions to their problems.

Instead, quality content should be written first with the intention of engaging, informing, and educating your reader about your products and services. Write your content around your keywords and phrases, include a strong call-to-action, and write about topics your readers want to know about.

When you follow this simple process, you’ll discover why content is king. People no longer want to just buy a product or service, they want an experience. They want to relate with you and connect on a personal level, and the only way to do that is to speak with them using quality content which will encourage them to do business with you.

Does that mean you need to be a prolific writer to create content? Not at all. Content means more than just the written word; it’s also […]