Stephan Hovnanian and I were on Wade Harman’s Google+ HOA show, Relationship Marketing, where the three of us discussed the importance of being trustworthy and creating personal relationships with your email subscriber base.

Wade, who now blogs at wadeharman.com, has a very interesting work history. Before he became a blogger, social media marketer and HOA show host, Wade was a coal miner in Southwestern Virginia, where he worked six days a week deep underground using a machine called a ‘scoop’.

A few years ago, he was injured on the job, and needed a find a new source of income. The rest, they say, is history.

In our time together, Stephan, Wade, and I went over how we manage our email lists, how we engage and build relationships with those who opt-in, where to locate opt-ins among your content, and how to grow and maintain your list.

Here’s a list of questions we discussed:

  1. Why should you try to have a personal relationship with people who opt-in to your email list? (4:15)
  2. How do you set up your blog for emails? What kind of opt-in techniques work best? (9:10)
  3. Why did Stephan decide to put his email opt-in below his posts? (10:53)
  4. What types of people respond to the free offers we use to get them to join our email lists? Are they responsive later? (13:06)
  5. Why should you have a dedicated landing page for email subscriptions? (15:42)
  6. Are exclusive offers useful to drive signups? (17:03)
  7. Do you purge your email list? (19:35).
  8. What’s the secret to growing email lists? (19:57)
  9. Once you get people to opt-in to your email list, how do you build trust with them in your messages to them? (20:38)
  10. What are some writing tips to help build relationships? (25:17)
  11. Do you change your headline every time you send out a new email? (26:49)
  12. Plugin popups at the bottom of posts? (28:35)
  13. How important is testing? (30:30)
  14. Considering so many people are accessing their email on a mobile device, is it a good idea to write short lines of text in emails? (31:20)
  15. What’s coming up next? (33:40)

“Don’t get anxious about thinking how hard it’s going to be.  It will be hard, but if I can do it, then anyone can.” 

Wade Harman

Resources:

Click here to read Wade’s blog. Find Wade on Google+ at +WadeHarman, on Twitter at @makemyblogmoney, on Pinterest at blogger32, and on LinkedIn at wade-h/46/b72/764.