If you’re a small business owner (SMB), then you’re probably no stranger to the frustration of not having enough time, people, or money to do everything you need to do to market your business. As content marketing continues to rise in popularity and necessity, companies are realizing the need for an online presence. However, most of these businesses don’t have enough technical knowledge, staff, or time to properly manage their social media and content marketing.

According to the Census Bureau, there are approximately 4.5 million SMB’s with less than 10 employees, which means resources are already strained and having a dedicated staff to manage your social media is nearly impossible.

Some of the issues SMB’s face are:

  1. Limited Budgets
  2. Lack of Time
  3. Technical Knowledge
  4. Creating Content
  5. Return on Investment (ROI)

Do you recognize any of these issues as your own? If so, you’re not alone and you don’t have to worry; there’s plenty of help through social media which will equip you with the knowledge to help overcome these challenges.

Hashtag Search and Chat on Twitter:

Twitter lets you search for specific topics using a hashtag (#), and two of the most popular ways marketers and small business owners search for content specifically tailored to their needs is by typing #SMB and #SmallBusiness into Twitter’s search feature.

You can also chat with other SMB’s on Twitter using the tag #bizforum on Wednesday’s at 8 p.m. EST. Small business owners and marketing experts get together and talk about trends in the industry, marketing strategies and more. To find out more or to search for other scheduled Tweet Chats specific to your industry, topic, or need, you can find a full list at Practical eCommerce.

Google+ Communities:

The communities on Google+ are becoming popular with SMB’s, and the Small Business Community is a great way to connect with other SMB’s and marketing experts. With over 2500 members, this group is active and engaging; sharing information and helping each other navigate the rough waters of small business ownership. Another great group to check out is the Small Business Marketing community, which has over 1300 members at the time of this writing.

Another great Google+ community resource is the Plus Your Business Community.  This community is specific in it’s goal to help you use Google products and services to transform you business.

Aside from these great resources, you can also check out the following:

Hugh Sellsmore: A fun, fictional character on Facebook who represents a fairly accurate picture of the many 4.5 million SMB’s in the U.S. When you “Like” this Facebook page, you’ll receive frequent, often-times humorous bits of advice on boosting lead generation, sales, and marketing on a tight budget.

The Sales Lion: Marcus Sheridan, a swimming pool business owner with marketing expertise, created this web site after he started blogging several years ago. It has become one of the most-visited webpage in his industry. Because he understands the needs of small business owners, he provides information and helpful insights on how to focus your content marketing towards your customers.

Gary Vaynerchuk: With entertaining and informative videos about his eCommerce wine company, Vaynerchuk has become one of the biggest social media influencers around. His ideas and advice are coupled with his experience and humor to deliver a fun and interesting way to market a small business online.

Whether you’ve been in business for twenty years or two, in this digital age of social engagement and content marketing it’s important to stay informed and up-to-date on efficient, cost-effective ways to market your business and create engaging content.


Reference: http://www.business2community.com/social-media/ways-social-media-content-can-resolve-small-business-problems-0471298